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If you are an avid Philippine TV viewer, there is a high chance that you are following if which television program ranks higher on ratings. There are at least two ratings provider that are operating in the Philippines, and these are Kantar Media and AGB Nielsen.
Well, Kantar Media has recently rebranded to Fifty5Blue after the company was sold to a private equity company HIG financial – and part of the terms of acquisition was to rebrand the business within two years.
“In a world full of noise, with no shortage of data, we believe clarity is the real differentiator. Our role is to remove unnecessary complexity, provide the right data with the most rigorous methods and help our clients gain the clarity to make better decisions,” Global CEO Patrick Behar said, as per Business Wire.
With new brand means a new chapter for the company, and Fifty5Blue focuses on one core challenge: help advertisers, agencies, media owners, and social platforms make better decisions on both their content and advertising strategies and investments.
“This new brand stands on the shoulders of the business we have built over the past year and the standards we continue to hold ourselves to – clearing the fog, standing for independence, and embracing impatience.”
The company has assured clients that Ibope, TGI, and TechEdge remain central to their operations, and the transition also allows them to inherit previous partnerships, such as those with TikTok and YouTube.
Behar said, “Our clients and partners can expect the same trusted measurement, independence and commitment to helping them navigate change. What’s new is our impatience to innovate, deliver, and scale faster for our clients, our partners and our teams.”
“We are our clients’ window on what the world is watching.” #
Sources: MediaBytes, Business Wire, Campaign Asia
